Customers research a business online before even setting a foot in the store. Maintaining a positive image on social media, therefore, should be on top of every brick and mortar store owner interested in boosting sales and customer loyalty.

But brick and mortar retailers often struggle to leverage social media platforms for their business.

Tips to Create a Winning Social Media Marketing Strategy

New research by retail services provider SMS Store Traffic reveals there are some important things to consider when retailers develop their social media strategy.

To begin with, retailers must understand they don’t need to be present on all social media platforms to reach their audience. They should only choose those platforms that can help them engage their…