Abercrombie & Fitch to launch on Alibaba's Tmall

Tmall has carried the Hollister brand since 2014 and from 26 July will also include a full offering of Abercrombie & Fitch and Abercrombie Kids products.

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In a statement, Abercrombie said the fact that 75% of Alibaba’s users are under the age of 35, and around 80% of its gross merchandise value takes place on mobile, the demographics on Alibaba’s China retail marketplaces align well…