Southeast Asia eCommerce Market
BI Intelligence

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Amazon is set to enter Singapore as early as this week, marking its first step into Southeast Asia, a source with knowledge of the plans told TechCrunch.

The company will reportedly offer its standard e-commerce services along with Amazon Prime and Prime Now delivery.

Singapore, which is one of few developed jurisdictions in the region, could serve as Amazon’s base as it looks to extend its reach in the area, where the e-commerce market is expected to reach $88 billion in 2025. This projection can be largely attributed to the region’s growing middle class and expanding internet access.

Amazon will directly battle Chinese e-commerce giants Alibaba and in Southeast Asia. Alibaba owns 83% of Lazada, a…