After a debut last year that kept its wheels rolling mostly in Seattle, Amazon is expanding its “Treasure Truck” retail popup to other cities nationwide, according to a video posted last week to Amazon’s YouTube channel.
The trucks are packed with curated selections of food and merchandise, including meal kits, snacks, gadgets, electronics and apparel, including some items local to the place where a truck is parked on a given day. Customers can text “truck” to 24193 to find out when the truck is in their area and what “treasure” is on board, according to Amazon’s website.
The e-commerce giant’s Treasure Truck patent, first filed in 2015, was granted earlier this year, according to Verge.
In the past decade or so, pop-up retail has been honed to a…