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A sample of the images shared by Amazon users who have reported receiving broken TVs after Prime Day.


Amazon’s first foray into smart TVs seems to have been one of Prime Day’s hottest sellers.

The ecommerce giant said its 55-inch Amazon Fire TV Edition — which is built by affordable TV brand Element but runs Amazon’s Prime-friendly Fire TV interface — was the beneficiary of “the best-selling TV deal in Amazon history.”

The TV typically goes for $650, but was temporarily slashed to $400 on Prime Day, a shopping event in which Amazon hypes up several exclusive discounts for subscribers of its Prime service.

When those purchases arrived at their new owners’ doorsteps, though, a number of shoppers appear to have received an unpleasant surprise: a broken TV set.

As of this writing, there are more than 30 verified user reviews listed on the Element Fire TV’s Amazon page that say the TV arrived broken in some form after being purchased on Prime Day. The majority of those say the TV came with a cracked screen. A handful also say their broken TV came in an undamaged box.

A reader who received one of these damaged units first alerted Business Insider to the curious reviews. We have since verified this person’s purchase — here’s what they say their model looked like:

Amazon Fire TV broken
Business Insider

Various other reviews paint a similar picture. “TV arrived completely smashed and broken,” said one review from user Justin M. “Started the return process within minutes of it arriving.”

“Joining in…