Amazon launched Amazon Spark, a new feature for Prime members aimed at improving product discovery through stories and photos. Similar to Instagram, Amazon Spark users can post stories, ideas and images of products they love, and others can react to with comments and “smiles.”

TechCrunch reported that Amazon Spark is being tested in beta mode for a few months in the U.S., with the goal of taking some of the social activity around the products off-site back to Amazon.

For now Spark is only available through Amazon’s mobile app since the feature has yet to designed for desktop. It is available through the “Programs and Features” section of the app. Shoppers are asked…