Amazon Ventures Further Into Gaming With Reported GameSparks Deal

Although Amazon continues to rattle the retail industry with massive acquisitions such as Whole Foods Market and Souq, its highly successful enterprise cloud division is leading the company in yet another direction — building and hosting game development platforms.

Amazon has reportedly acquired GameSparks, a backend platform provider for game developers, for approximately $10 million. The Telegraph first reported the acquisition, but neither party has confirmed the deal.

GameSparks already is an Amazon partner, using the Amazon Web Services (AWS) cloud platform as its main hosting platform. Amazon hosts GameSparks on its AWS Marketplace.

Amazon’s interest in GameSparks fits in with what it has built so far in the gaming space, and specifically with games hosted in…