Last years’ Electric Daisy Carnival in Las Vegas, a music and dance fest with rides, drew 130,000 young people on its final day. This summer, Billy Joel will play his 43rd sellout concert at Madison Square Garden, where floor tickets sell in the $200 range. No matter their age or inclination, people still want to leave their laptops and homes behind and be with other people. They just need someone to give them a really good reason to do it.
Nine out of 10 retail purchases still take place in malls, and the retail venues that make good on that challenge will win the lion’s share of that bounty. In the interests of both innovation and inspiration, Chain Store Age thought it was time to single out the venues that put a capital “E” in “experiential” with 10 great examples. We’re counting down the top 10, beginning with numbers 10 and nine, which are listed below. Stay tuned for the remaining eight.
#9. Outlets of Little Rock’s Food Truck Festival
Outlet centers came into being to feed people’s appetites for luscious bargains on luxury goods, not to feed them food….