Apparel Retailer Coast takes the next step towards Aptos’ Singular Commerce Platform in the Cloud

Aptos, a recognised market leader in retail technology solutions, today announced the successful launch of Coast’s new responsive website, The site was developed by Aptos and brings immediate benefits to Coast’s customers as part of the retailer’s drive to provide a seamless shopping experience.

Coast deployed Aptos Digital Commerce to provide the fashion brand with a centrally-managed, scalable e-commerce solution, eliminating the need to manage and pay for separate mobile and desktop sites. The website was redesigned to offer new, modern features, including large retina display product images and micro-interactions, to create an enhanced digital brand experience and increase online conversion.

The website’s responsive front end creates a fast, intuitive and seamless shopping experience for its majority audience of mobile and tablet users, who are now able to save their baskets and retrieve them across multiple devices.

Aptos’ cloud platform supports future website developments and will allow the retailer to further…