Arcadia expands into childrenswear with OUTFIT Kids

The company said the brand will provide “on-trend” looks for boys and girls aged between 18 months and 12 years old. The clothing will be priced from £7 to £45.

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OUTFIT Kids will be sold in selected Arcadia owned OUTFIT stores, in a number of larger Dorothy Perkins & Burton stores, as well as online via the Dorothy Perkins, Burton…