By Paul Skeldon

Arcadia Group’s seven brands — Topshop, Topman, Miss Selfridge, Evans, Burton, Dorothy Perkins and Wallis – are all getting their own online ordering in store service.

Developed to improve in-store sales, efficiencies and customer service, the dedicated assisted sales application connects online with offline to bring all the benefits of the website to the physical store. Recently other retailers have seen the advantages of in-store online tech, with Pets At Home rolling out customer service iPads and then a dedicated in-store customer help app.

Designed by Arcadia’s connected retail technology partner Red Ant as a fully branded customer-facing application, the system allows sales colleagues to provide a speedy, well-informed service for customers, reflecting each brand’s existing high-quality online shopping experience.

The iPad application, above, fully integrates with existing retail web services, systems and data from across the business to empower colleagues to provide excellent customer service:

  • Fully transactional checkout, full stock visibility, and the ability to click and collect from other stores
  • Allows sales colleagues to order items for customers from central stock that are not available in store
  • Fully integrated for real-time product information, gift card transactions and promotions
  • Single-screen checkout designed specifically for assisted selling with iPad tightly integrated with wireless Bluetooth Chip & PIN device to process transactions in seconds

Additionally, because the application was built on existing integration work and the award-winning interface developed for…