Low price is implied in the name when it comes to dollar stores, but there’s only so close to rock bottom a store can go. That’s a fact that mom-and-pop dollar stores have been struggling with. As dollar stores grew more popular, big chains moved into territory once run by independents, making it hard for mom-and-pops to say afloat.

Owners of dollar stores in some New York neighborhoods have begun upping their services to compete with Dollar Tree/Family Dollar and Dollar General, whose selection and prices they can’t beat, according to The New York Times.

Store owners report offering self-serve coffee, holding products for customers until they can pay for them and taking requests for items to stock. In neighborhoods with large minority and immigrant populations, stores have begun adding food and beverage products from manufacturers such as Goya. Some independents are also adding items such as air conditioners in the…