Coca-Cola is looking to prioritise its Coca-Cola Zero Sugar variant more heavily, as it reveals plans to roll out the product in the US and “keep people within the brand”.
The drinks giant revealed its second quarter results today (26 July), which showed that organic revenues grew by 3%. Its net revenues declined 16%, which the company attributed to its ongoing refranchising programme in the US.
Speaking on the call, the company’s new CEO James Quincey claimed to be happy with Coca-Cola‘s “strong performance” for the quarter. He said this was mainly due to double-digit revenue growth its smoothies brand Innocent in Europe and its “innovation in sparkling soft drinks”, in particular Coca-Cola Zero Sugar.
“[Coca-Cola Zero Sugar has] demonstrated strong consumer appeal in Western Europe, resulting in double-digit global volume growth to date. We will continue to roll it out into new markets, including the US, with substantial media and marketing support. We expect it to become a growing part of our portfolio,” he said.
When asked how sustainable the variant’s growth is, Quincey added that its global growth is “continuing…