Contrary to popular belief: British shoppers would prefer to praise, not moan

Let’s face it: we’re a nation of moaners. British people are well known for enjoying a good rant; some enjoy ‘making a scene’ in public, others prefer to hide behind their laptop and test customer services teams’ patience. Retailers can experience this first-hand, and woe betide a business on the receiving end of a customer who has had a bad experience.

This has led many retailers to fear collecting reviews, assuming that British shoppers are much more likely to rant and rave, than leave a positive testimonial. However, new…