Target is discontinuing its mobile Cartwheel Perks rewards program, but new app-based improvements are underway.

The discounter alerted shoppers participating across its five test markets via email that its “perks pilot is winding down.” Shoppers have until August 27, to collect points toward perks rewards, and all rewards must be redeemed by October 27, according to Target.

The retailer said in a CNBC report that “creating simple, convenient and fun digital tools for Target guests means listening carefully to guest feed-back and regularly making adjustments based on what we hear. That’s why we’ve begun phasing out the pilot Cartwheel Perks program.”

The loyalty…