eBags Goes Beyond ‘Extreme Deals’ With Prime Day Looming

Retailers have debated back and forth about how they’re going to generate sales and traffic on Prime Day, but one online retailer is turning to both its own e-Commerce site and Amazon to attract shoppers. As part of its Prime Day strategy, eBags is offering twice as many ‘Extreme Deals’ as it did last year during the week of Prime Day, with markdowns on products such as backpacks, luggage and handbags.

Discounted items are often best-sellers, with initially announced merchandise deals including a JanSport Superbreak Backpack, a Travelers Club Hardside Expandable Spinner Carry-On, or a Travelon Anti-Theft Exclusive Handbag.

“The decision to double the deals comes from the fact that we had such great success last year,” said Mike Edwards, CEO of eBags, in an interview with Retail TouchPoints. “We asked the question, ‘Did we leave money on the table?’ And we believed that Amazon would continue to build momentum with their incredible base of customers…we should assume that it’s going to grow the same as last year, if not more. To keep up with that, we really needed to up our offerings and make them more compelling.”

But the retailer isn’t relying solely on its deals to create compelling offers and attract more consumers to its various…