Here is a list of product releases and updates for mid-July from companies that offer services to online merchants. There are updates on shipping services, coding, ecommerce personalization, challenging Amazon, and buying and selling websites.

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Ecommerce Product Releases

Amazon launches third annual Prime Day. On July 11, Amazon launched its third annual Prime Day. Savings kicked off earlier for Prime members and were extended to last 30 hours. Sales for Prime Day grew by more than 60 percent from 2016. Prime members’ most popular purchase was the Echo Dot, the smaller version of the personal home assistant, which had its price reduced by $15, to $34.99. More than 3.5 million toys were purchased on Prime Day.

Amazon – Prime Day.

Sur La Table and Instacart offer same-day delivery of premium household goods. Sur La Table, the premium kitchen goods retailer, and Instacart, the on-demand grocery delivery service, have launched a partnership to offer same-day delivery from over 90 Sur La Table locations. Shoppers can visit the Sur La Table grocery delivery site on the Instacart platform and have Sur La Table products delivered in as little as one hour.

Parcelhub releases WooCommerce shipping integration. Parcelhub, a provider of ecommerce shipping and customer service solutions, has developed direct integration with the WooCommerce platform. Using the Parcelhub API, merchants can link their WooCommerce store to Parcelhub Web Despatch, allowing them to view any orders that have been paid for, and not yet fulfilled. Additionally, sellers will be able to map shipping methods in WooCommerce, to services within Parcelhub for additional timesaving and ease of use. The WooCommerce integration will also enable customers to set up specific rules for domestic and international shipments.

Shopify launches Exchange, a marketplace to buy ecommerce websites. Shopify has launched Exchange, a marketplace to buy ecommerce websites — from established business for sale with high monthly revenue to starter stores you can buy for as low as $200. Revenue and traffic data come straight from Shopify and cannot be edited by the seller. For sellers, the Exchange app automatically creates screenshots of a store and suggests a selling price based on revenue and traffic.

Shopify Exchange.

Regional grocers launch Unified Experience to defend against Amazon. In an effort to counter Amazon’s takeover of Whole Foods, Unata, a digital solutions company for…