The Finish Line is working on several initiatives aimed at driving traffic and conversion, including the recent update of its mobile app, executives told analysts on a recent earnings call.

“With the new mobile application, we can best leverage the strengths of each Finish Line customer test point in store, desktop, mobile and social for a more holistic approach that brings the total brand to the highest level,” said Finish Line Sam Sato.

Additional features of the app include a curated inspiration feed, tailored product recommendations and access to upcoming product releases. Finish Line’s Winners Circle rewards program customers…