Google has taken the top spot in YouGov’s first global brand health rankings, followed closely behind by YouTube and Facebook, as tech brands dominate globally.
The list is based on data from YouGov’s BrandIndex Index metric, which assesses overall brand health. This is determined by looking at perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether consumers would recommend the brand to others.
Other tech brands that feature in the top 10 include Samsung, Whatsapp and Apple, with Toyota, Adidas and Colgate the only non-tech brands to make it into the ranking.
YouGov’s CEO of data products Ted Marzilli says while it may seem tech firms dominate, all the companies in the list have one thing in common – their “broad utility”.
“Tech brands dominate this global list and with good reason. By their very nature the likes of Google, YouTube and Facebook are open and accessible in most places on earth…