When you think of Greggs, it’s easy to imagine a quick dash down the high street for a hangover sausage roll.
However, there are signs the Newcastle-based chain is changing how it reaches consumers. Last month, Greggs opened its first drive through site in Salford. And in an interview with Marketing Week, its CEO Roger Whiteside hinted that you could soon get sausage rolls and steak bakes delivered to your door as well.
“Does a Greggs customer want someone to deliver food to their door to save them making it? Yes, because convenience is everything,” says Whiteside.
“The question is still how to make money out of it and that’s what we’re trying to work out. If you work with Deliveroo, they charge a commission. There’s also the question of how it impacts customer behaviour. Will delivery cannibalise your shopper’s time and stop them going to a Greggs shop? If someone can deliver and it isn’t too expensive we can use it. But there’s still a long way to go.”
Something that’s much closer to fruition for Greggs is…