HomeGoods parent TJX Companies has been attracting shoppers in a tough retail business.
HomeGoods parent TJX Companies has been attracting shoppers in a tough retail business.

HomeGoods, the retail chain that belongs to The TJX Companies along with brands such as Marshalls and T.J. Maxx, has named Interpublic Group’s McCann New York to handle its creative account following a review.

MDC Partners’ KBS had handled the account since 2009 but declined to participate in the review.

“McCann brings proven strategic and integrated marketing expertise that will help us build a strong communications platform to deliver innovative, creative work that will resonate…