Insight:disabled consumers tell retailers to 'help me spend my money'

Purple, a social enterprise that works with both disabled people and the business community to promote opportunities around disability, has launched the ‘Help Me Spend My Money’ campaign to encourage more retail and hospitality businesses to ensure they are providing the same level of service to all their customers.

It is also calling on them to join the government’s Disability Confident scheme which promotes the employment of disabled workers.

Backed by shopping centre owner Intu, the campaign has been launched at Intu Lakeside in Thurrock. Intu has been introducing a range of measures at its popular shopping and leisure destinations across the UK over the last two years such as specialist training for staff to support those with autism and blindness.

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Research conducted by Purple shows that over 80% of disabled consumers choose to shop in places that actively support disabled people. It argues that brands that “delight” disabled consumers can win loyal customers and realise the potential of the ‘Purple Pound’ which the government estimates is worth annually £249 billion to the economy.

Purple chief executive Mile Adams said: “As a disabled customer, I have experienced many of the problems that prevent people like myself from spending more time, and therefore more money, in shops and restaurants. Plus, four in five disabled people have a hidden impairment, so it isn’t always obvious…