According to the survey from JDA, 80 percent of shoppers would give greater consideration to buy online/pick up in-store (BOPIS) services if discounts or incentives were offered.

The survey of 1,058 U.S.-based consumers found half used BOPIS in the last 12 months, a 44 percent increase since the “2015 JDA Voice of the Consumer” survey. Of those using BOPIS, 40 percent “sometimes” made additional purchases in-store.

Convenience was found again to be the primary reason shoppers use BOPIS. Of those who have used BOPIS, avoiding home delivery (39.6 percent) and wanting the product sooner (33.1 percent) remain the top reasons for selecting the fulfillment option, similar to findings in 2016 and 2015.

Said Jim Prewitt, VP of retail industry strategy at JDA, in a statement, “By offering incentives to shoppers to use BOPIS, like discounting, retailers are driving more foot traffic into…