Lane Bryant, a division of apparel giant Ascena Retail Group, is launching an in-store personal styling service. Called LaneStyle Studio, the program features a team of personal shoppers that will assist customers throughout their store visits.
Customers can make an appointment for a free consultation where stylists are tasked with learning about shopper preferences and helping to pinpoint her personal style. Stylists will track down sizes of shoppers’ preferred merchandise, and help customers to find which apparel features the perfect fit.
The service is being introduced at launch parties across selected stores on July 28 and June 29. The chain operates a total of 776 Lane Bryant stores.
The personal stylist program comes at a time when Lane Bryant’s parent company is trying to navigate among an increasingly changing landscape, including lower foot traffic. This is one factor that is forcing Ascena to close “hundreds…