L’Oréal and Perfect Corp announced a global partnership that will integrate makeup collections from L’Oréal brands worldwide in YouCam Makeup, an augmented reality beauty app.

This will allow customers to virtually experience makeup collections from L’Oréal brands, learn about products and shop through the app or in-store. Customers will also be able to leverage the app at L’Oréal counters or in free standing stores and provides them an opportunity to develop their customer journey online to offline.

“The Perfect Corp. L’Oréal partnership accelerates on building omnichannel services to enhance the consumer experience at every touchpoint,” said Lubomira…