The restaurant industry is ripe for radical disruption — and McDonald’s CEO Steve Easterbrook says the fast-food company is ready to lead the way.
Easterbrook says he has “every expectation” that the restaurant industry is about to undergo some major, tech-influenced changes. But unlike retailers such as Sears and Macy’s that have struggled to compete with the rise of ecommerce, he doesn’t want McDonald’s to be torn apart by a quickly-shifting industry.
“Do we want to wait and be disrupted, or do we want to be the disrupter?” Easterbrook told Business Insider.
For Easterbrook, the answer is clear. Since he took the position of McDonald’s CEO in 2015, the fast-food giant has gone on the offensive. McDonald’s has doubled down on tech initiatives, adding kiosks to restaurants and rolling out mobile order and pay, which will be available at all 14,000 US locations by the end of 2017.
The company’s most recent plunge into tech is delivery. While the fast-food chain only…