Columbus, OH — nChannel, the leading provider of multichannel management software that simplifies selling for retailers, announced that AAA Washington is deploying nChannel’s platform to deliver a more cohesive customer experience across its 18 retail locations, including five new Cruise & Travel stores, throughout Washington and northern Idaho.

As one of the largest independent AAA clubs in the country with over 1 million members across two states, AAA Washington is replacing its existing POS (point-of-sale software) with Lightspeed, a more flexible, cloud-based POS, to support its new Cruise & Travel retail store initiative and increase efficiency in all store locations in the region.

The travel leader is leveraging nChannel to integrate the new Lightspeed platform with its existing Microsoft Dynamics GP ERP system. With this partnership, nChannel is helping to sync item information, inventory levels and sales information across channels to ensure AAA Washington has a complete view of its retail operations and as a result can provide better experiences for its members.

“Before we launched our Cruise & Travel stores to provide our members with a better retail experience, we recognized the critical role the backend platform would play in providing the flexibility we need to serve our members,” said Jim Ryan, CIO of AAA Washington. “To meet their evolving needs, we sought an open and agile platform that would help us to provide a more flexible in-store experience – and nChannel was the missing…