Amazon could be the newest player in the consumer messaging game.

The online giant is considering a new messaging platform that will rival the likes of Facebook Messenger and WhatsApp. The full-featured standalone messaging app will be accessible via smartphones, tablets, PCs and smart watches, according to TechCrunch.

The app, called Anytime, will let people chat with text and video, send photos with filter overlays, play games and engage with other Amazon services, like music, online…