Walmart is making it easier for parents to stay on their game during this year’s back-to-school shopping season.

According to the National Retail Federation, this year’s season is expected to be a strong one and start early. Walmart is rolling out new services to help shoppers easily find what they are looking for — in stores and online.

On the brick-and-mortar front, Walmart is touting “back-to-school” associates who will be ready to direct customers to open cash registers, find the shortest lines and grab any last-minute items before shoppers finish checking out.

Online, Walmart is launching a dedicated back-to-school destination – walmart.com/classroomsupplies –…