With only 4 months to go, this year’s Black Friday and Cyber Monday are set to be even bigger following the positive eCommerce figures seen last year, with retailers such as Joseph & Joseph, Jack Wills and The Works reporting huge increases in sales.
Ecommerce Website performance to cope with demand is critical during the Black Friday and Cyber Monday periods, meaning online retailers must prepare ahead of time to secure another successful year according to specialist eCommerce systems integrator, Tryzens.
According to research from Adobe, Black Friday 2016 was a record-breaking year for online sales in the US, with $3.34bn spent online and a 17.7% increase on sales from the 2015 period. In the UK, Adobe reported that sales hit £908m on Black Friday, with consumers going on to spend 50% more on the Monday before Christmas than in 2015.
Companies that get their websites right for peak times can exhibit strong operational figures that help ensure solid growth, like clients of Tryzens saw last year, where the likes of Jack Wills and The Works both made the Top 10 of UK retailer performances by Internet Retailing. The converse is also true, where those that fail to prioritise performance tuning, the value taken through their sites will suffer as a result, said Tryzens.
Growth is not just about hyper-scale businesses and is always relative regardless of size of business as many organisations do not scale their web infrastructure to service the extraordinary demand of the Cyber Weekend.
Joseph Joseph, the highly sought after design-led kitchenware business operates both wholesales and online, reported that Black Friday peaked at 86 sessions every 2 minutes on their Tryzens-created website, a remarkable uplift for them that was successfully prepared for and executed.
Confirming the online pressure of the peak periods,…