By Chloe Rigby

Sainsbury’s [IRDX RSBR] today said that a differentiated strategy was delivering sales growth, as it reported retail sales up by 2.7% in the first quarter of its financial year.

The retailer, a Leading trader in IRUK Top500 research, says that that its emphasis on quality, value and choice is helping it to lift sales both in food and non-food. Sainsbury’s grocery sales rose by 3% in the 16 weeks to July 1, while transactions were up by 1.9%. Online grocery sales grew by 8%.

The retailer, which bought Argos [IRDX RARG] last year, also saw general merchandise sales grow, while shoppers moved towards taking delivery of their products as quickly as possible….