By Paul Skeldon

Shoeaholics, part of the Kurt Geiger Shoe Group, is using shoppable social content to drive customer acquisition with on and off its website.

The online designer outlet for shoes and accessories is working with marketing technology company Curalate to increase brand engagement and revenue potential of visual content, including user generated content (UGC), posted on social channels.

Shoeaholics is able to use inspirational content it posts on Instagram to easily direct customers to appropriate product pages on, where featured items can be purchased instantly.

Shoeaholics also uses Curalate to display compelling UGC on its site, including images created as part of…