• Deal matches agreements with Amazon, Facebook and Pinterest
  • E-commerce site gives customers more options to reach shoppers

Shopify Inc., the rising Canadian e-commerce platform dominated by small business owners, is teaming up with EBay Inc. to allow its merchants to sell directly through the online marketplace.

The move adds another outlet for Shopify’s roughly 400,000 users, though the EBay integration will be available initially only for U.S. customers selling in U.S. dollars, Shopify said in a statement. When Shopify signed a similar deal with Amazon.com Inc. in 2015, its stock surged as investors predicted a boost to…