SuperGroup [IRDX RSGR], owner of the Superdry brand, today reported revenues of £752m in the year to April 29. That’s 27.5% up on the same time last year. Retail sales rose by 12.7% on a like-for-like basis, which strips out store openings and closures, and were fuelled, said SuperGroup, by ecommerce growth of about 35% during the year. Pre-tax profits of £84.8m were 53.1% up on last time.
Chief executive Euan Sutherland said the retailer had maintained momentum against all elements of its strategy. “Our focus on delivering long-term sustainable growth continues, through a multichannel approach that balances a disciplined owned and franchised store opening programme with further development of our reengineered wholesale channel and strong commerce proposition,” he said.
He added: “The group is globally diversified and financially strong and we remain confident in our strategy to further embed Superdry’s position as a global lifestyle brand. Investment in infrastructure is underpinning our global growth plans and creating future leverage opportunities while ongoing product innovation and new social and digital marketing campaigns are introducing new customers to the Superdry brand.”
We took a look to see in more detail what the fashion brand, a Top100 retailer in IRUK Top500 research, had to say about its multichannel strategy.
Multichannel approaches through stores…
Superdry sells through 863 stores and concessions in 62 countries. Its 27 international websites sell in 12 languages in 18 countries. The retailer said today that it had expanded during the year in all of its key retail, ecommerce and wholesale channels. It said the brand had proved resilient following the Brexit vote and subsequent fluctuations in exchange rates.
“We are committed to providing a compelling multichannel experience for our customers and firmly believe that the brand’s potential will be optimised through a combination of shopping channels, including stores,”…