J.C. Penney, Dorm Shops
J.C. Penney recently launched its in-store dorm shops.

Retailers are getting an earlier start on the back-to-school selling season this year and plan to invest more in marketing efforts to consumers, a recent report from RetailMeNot revealed.

The 2017 “Retailer and Consumer Back-to-School Insights Guide” conducted by Kelton Global for RetailMeNot, found that 40% of retailers started their back-to-school promotions this year as early as May. In addition, 85% of retailers plan to invest more in their back-to-school marketing efforts this year when compared to 2016, with much of that increase in spending focused on mobile and social media.

“Discounts and deals are incredibly important this time of year to both retailers and shoppers,” said Marissa Tarleton, chief marketing officer with RetailMeNot. “Parents want to maximize their spending power and are increasingly…