Target Corp. is doubling down on its efforts to distinguish itself with exclusive brands and to be a leader in two key categories.

The discounter revealed in a posting on its website that it will launch three new apparel brands and one new home goods brand in its stores and online this fall.

The upcoming apparel brands include A New Day, a mix-and-match women’s line designed to take the wearer “from weekend to work to dinner date, effortlessly,” Target said. The retailer will also be expanding its activewear offerings with Joy Lab, an activewear brand with a “little edgier, street-fashion vibe.”