Technology giants, including a retailer, dominated an annual ranking of the world’s most valuable brands.

Google, Apple, Microsoft, Amazon and Facebook took the top five places in the 2017 BrandZ Top 100 Most Valuable Global Brands ranking, released by WPP and Kantar Millward Brown. More than half of the Top 100’s total brand value was contributed by technology-related brands (a definition that includes telecoms and online retailers), up from a third in 2006. (See end of article for information about the report’s methodology.)

Amazon achieved the highest dollar value growth of all brands in the Top 100 ranking, increasing its brand value by $40.3 billion, an increase of 41.1%, to $139.3 billion. Rounding out the top 10 were AT&T, Visa, Tencent, IBM and McDonalds.

Apart from Amazon, only two U.S. retailers cracked the global top 25. Starbucks ranked No. 22, and The Home Depot came in at No. 24. Walmart ranked No. 31. (For the complete Top 100…