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The Cups of Kindness Collection: Violet Drink, Matcha Lemonade, Ombre Pink Drink, and Pink Drink.

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If you’ve been to Starbucks recently, you may have noticed that seasonal drinks are looking a little bit different this year.

Gone are the neutral coffee tones. Instead, color is reigning supreme at the chain — and the Unicorn Frappuccino is to blame.

In April, the Unicorn Frappuccino was a runaway success at Starbucks. The drink, which changed colors and flavors, was only a limited-time offering, but its instant success left a huge impression.

Soon after the Unicorn Frappuccino left the menu, Starbucks announced that a secret menu item aptly named the Pink Drink would be added to the chain’s official menu.

Then came a partnership with Lady Gaga, which resulted in more uber-colorful beverages called the “Cups of Kindness Collection.” Most recently, the chain rolled out new fruit-flavored Frappuccinos that had bright swirls of color throughout.

It’s hard to ignore the almost blinding array of colors that have been added to the menu of a “coffee” chain since the success of the Unicorn Frappuccino.

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Starbucks’ “Colors of Summer” Frappuccinos. Starbucks

While the Unicorn Frappuccino was on the menu for less than a week…