Remote employees can supercharge a company. Remote workers are often happier, more loyal, and more productive than their office-bound counterparts. But a business needs to manage remote employees differently and think about things like location and time in a new way.

Much has been said and written about the benefits of hiring remote employees. In fact, I will mention it again below, but the key takeaway, the key to success, is changing how your company thinks about work and employees.

Remote workers can be a competitive advantage for your business, if you're willing to think differently.
Remote workers can be a competitive advantage for your business, if you’re willing to think differently.

Think Differently about Location

The real estate mantra “location, location, location” is often applied to the retail industry. Two identical brick-and-mortar stores just a few miles apart can perform very differently solely because of location. Location matters for traditional retail channels because shoppers have to find and visit the store during its operating hours.

In contrast, one of an online store’s greatest strengths is its lack of location.

Online shoppers can purchase from anywhere, whenever it is convenient. Not having a physical location helps a small or mid-sized online retailer compete with massive retail chains.

What is true for ecommerce sales, may also be true for workforces.

Your business’s professional employees — folks in marketing, accounting, web development, or similar roles — should be allowed to work from anywhere.

The employee gets to be near the people and places he loves, and your company has an appreciative employee almost immune to office politics and water cooler distractions.

Focus on what your remote workers are accomplishing rather than worrying about where they are.

Think Differently about Time, Communication

The Pomodoro Technique is a time-management practice that encourages workers to divide tasks into 25-minute intervals. In each interval, a worker focuses on a single thing.

The technique falls into a category of time management and productivity approaches sometimes called “time boxing.” These solutions depend on a few ideas, including the beliefs that people are more productive when they can focus on just one task or project at a time without distraction,…