Top 7 Prime Day Predictions: Amazon’s Billion-Dollar Day?

Prime Day 2016 reached historic levels for Amazon, with the e-Commerce giant touting that it had its “biggest day ever.” But that’s last year’s news. In its third year, the shopping day is projected to break new records, establishing itself as a cultural phenomenon alongside holiday favorites Black Friday, Cyber Monday and Singles Day.

So what can be expected for Prime Day 2017? Here are seven predictions from around the retail world for how the day is set to shake out.

1. Amazon is set to make $1 billion on Prime Day 2017

JP Morgan analysts anticipate Amazon to once again have its “biggest day ever,” to the tune of $1 billion in revenue. While the goal is steep, Amazon already extended Prime Day sales by more than 50% in the U.S. and more than 60% worldwide in 2016. It’s reasonable to think that JP Morgan’s prediction of a 55% sales increase this year remains a possibility.

2. UPS and FedEx could be bigger winners than Amazon

CNBC’s Jim Cramer predicted that the two major delivery carriers will be the big winners on Wall Street come Prime Day. Despite the continued growth of Amazon’s distribution and delivery network, UPS and FedEx still deliver a majority of the retailer’s orders and have shown no signs of slowing down.

3. Fashion and grocery will take the big leap in 2017