By Paul Skeldon

Overall retail sales benefitted from a boost in the weather and price rises in June 2017 according to the British Retail Consortium (BRC) and KPMG this week, who reported a total like-for-like increase of 1.2% and a rise of 2% on the previous month. But eCommerce accounts for most of the retail sales growth, notes the BRC – something retailers need to take note of if they want footfall to rise.

The higher spend by consumers is championed by non-food online sales according to the industry analysts, as they reported a climb of 10.1% for digital channels since May, as well as the best overall (online and in-store) three-month growth streak since December last year. The BRC noted that eCommerce continues to take ‘the lion’s share’ of retail sales growth, but that physical stores contributed more than expected, representing consumers’ preference to venture out for something specific, rather than browsing online.

“Whilst the latest figures are definitely more favourable than last month’s, retailers must look at the bigger picture,” says Paul Martin, UK Head of Retail, KPMG. “Inflation and household debt are fuelling part of this retail growth, meanwhile the industry is undergoing significant structural changes more broadly. The retailers succeeding are those embracing change.”

This acts to highlight the consumer demand for multi-channel retail, supporting the need for an omnichannel experience according to Andy Burton,…