What is an Internet Troll and How Can One Ruin Your Business?

Online trolling is bad for business. An individual posting negative, defamatory or abusive comments about you or your brand can be damaging to your small business venture, sometimes irreversibly.

Take a look at what exactly an internet troll is, why someone might take to trolling a small business, and the damage trolls can cause.

What is an Internet Troll?

An internet troll refers to someone who deliberately writes and posts offensive and provocative content online with the intention of angering, upsetting or damaging the reputation of the subject of the comments.

If you own a business, an internet troll posting negative comments and remarks about you or your business could have an adverse impact on your business’s reputation.

A study published by the psychology journal Personality and Individual Differences in 2014, found that around five percent of online users who self-identified as trolls had high scores of personality disorders, such as psychopathy, sadism, narcissism and Machiavellianism.

The very nature of search engine rankings and keywords can make trolling especially damaging to a company. This is due to the fact internet trolls tend to use social media, forums and blog sites to publish their defamatory content. Google ranks such…