Your ecommerce business needs a new platform and a developer — but in what order?

An ecommerce platform is the software your business will use to conduct online transactions and a developer is the person who will set up or customize that software.

Odds are good that you weren’t really confused about your software and your developer, but you might not be sure about which one comes first. In fact, you might not even know why it matters.

When changing ecommerce platforms, a trusted advisor-developer can help research choices.
When changing ecommerce platforms, a trusted advisor-developer can help research choices.

When the Developer Comes First

Let’s imagine for a moment that you select the developer first.

You interview a bunch of software development firms, and you pick the one who gave the best presentation, or the one with the nicest looking portfolio, or the one closest to your office, or maybe the one with the cheapest quote.

Developers are experts in writing code and integrating software, but they are often specialized. This developer will, most likely, have experience with one or, perhaps, two different platforms at most.

If you picked a developer experienced with Drupal, you’re probably going to get a Drupal Commerce website.

Drupal Commerce is certainly not the worst ecommerce platform, but, for many businesses, it is also not the best.

Your ecommerce company might have been much better suited for a static site, a Shopify store, or even Salesforce Commerce Cloud implementation. But your developer isn’t familiar with these, so you might not even know they were available.

Your choice of developer limited your platform options, and your platform is going to have a significant impact on your business, from marketing to order fulfillment.

Let’s hope you haven’t gotten the cart before the horse.

When the Platform Comes First

When you start with the…