By Paul Skeldon

96% of consumers who have experienced Augmented Reality (AR) in a retail store say they found it helpful and report that it has improved their shopping experience, a survey by Vista Retail Support has found.

Of the respondents who have experienced AR in a store, 9%6 say they have used an AR headset that allows users to view 3D computer-generated images of products as if they are in front of them. 92% of those respondents say they found the headset experience helpful

“New technologies that increase convenience are beginning to emerge in the retail space,” says James Pepper, technical services director, Vista Retail Support. “AR brings the additional wow-factor for shoppers who are growing increasingly tired of stale shopping environments in the age of one-click ordering and next-day delivery. Cleary in the…