Although consumer demands for personalized experiences continues to rise, many retailers still make shoppers jump through hoops to get it. As many as 70% of personalization experiences on an e-Commerce site only occur when the shopper is logged into an account, according to a study from Kibo and Astound Commerce.
Additionally, up to 40% of retailers are missing out on basic personalization opportunities:
40% of retailers did not send an email following a cart abandonment on a web site. Of those retailers that did send an email, none offered an incentive to purchase; and
40% did not display recently visited items on a consumer’s return visit to the web site.
“Demanding shoppers continue to evolve and expect that retailers will consistently and efficiently deliver personalized experiences across all of their channels,” said Lauren Freedman, SVP of Digital Strategy at Astound Commerce in a statement….