Alibaba-Marriott Partnership To Boost Travel Platform Traffic

Alibaba Group and Marriott International have partnered in a joint venture, designed to redefine the travel experience for the growing number of Chinese consumers traveling both abroad and domestically.Over the next five years, Chinese travelers will take an estimated 700 million trips, the companies said in a statement.

The joint venture will allow Chinese travelers to book rooms at Marriott hotels via Alibaba’s travel service platform, Fliggy. Guests at Marriott hotels in select global markets will be able to pay for bookings with Alibaba’s online payments platform, Alipay.

The joint venture will draw on resources from both Alibaba and Marriott to:

  • Market directly to Alibaba’s customer base;

  • Provide a link between Marriott’s loyalty programs and Alibaba’s loyalty program; and