ASICS chooses London for largest flagship store

With the shop including all of its brands including ASICS, ASICS Tiger, Onitsuka Tiger and Haglöfs under one roof for the first time, the brand has made a multi-million Euro investment in the 840 square metre space.

The new store is one of a series of new openings for ASICS as it looks to increase its presence in major city centres such as Berlin, Paris, Amsterdam, Tokyo and New York.

Alistair Cameron, chief executive of ASICS EMEA, said: “Our world is changing rapidly and our business is growing alongside this to become a leader in creating valued consumer connections. This store represents a statement that we are one brand that can deliver products for an active lifestyle and through our digital communities, apps and consumer interaction we will also inspire people to move, and enjoy the physical and mental benefits of exercise.”

Throughout the store, the brand’s ‘Sound Mind, Sound Body’ ethos is…