Birchbox is a site that sells high-end makeup, and $10 sample box subscriptions that entice customers to try new types of high-end makeup. Walmart is a discount mega-retailer that sells lots of makeup, but hardly any of it is high end. Yet Birchbox could join the Walmart family if a rumored deal goes through.

Birchbox CEO Katia Beauchamp has reportedly been in talks with a few potential buyers, including Marc Lore, one of the founders of and now the head of e-commerce at Walmart.

Why sell?

Insiders told Recode that the company is on its way to profitability. While the company has a lot of debt, some of which comes due in 2018, its lenders are willing to refinance,…