As if American apparel retailers didn’t have enough homegrown competition, ASOS, the largest online fashion retailer in the U.K., is making a major push into the American market.

The company has signed an agreement to establish its second North American fulfilment center, in Union City, Georgia, outside of Atlanta. The center, which has an initial investment of $40 million, will be able to handle 10 million items, with the opportunity to expand further. Construction is expected to begin shortly, with operations starting in fall 2018.

“This agreement is a major step forward for ASOS in the US and demonstrates the opportunity we believe lies ahead in this key market,” said Nick Beighton, CEO, ASOS. “Our US business delivered 39% constant currency growth in the first six months of the current financial year. Our…