Mobile app users are concerned about the security of their information when they register for a new app, a new survey reveals.
Nearly 90% say that security of personal information shared during the app onboarding process is somewhat to very important, according to leading B2B research firm Clutch.
The majority of app users (82%) say that understanding why they need to provide personal information and grant permissions, like location or camera access, is an important consideration when signing up for an app. App users’ concerns about security and providing personal information suggests that users place a premium on trust when it comes to app registration.
Getting app users to share personal information during the app onboarding process is all about “the timeliness of the [information] request,” said Christine Pillsbury,…